Larry Adams

Larry Adams is a powerhouse in technology and marketing named to 2024 Ad Age Tech Power List and in 2025 Adweek’s AI Trailblazers with deep marketing, content and media experience, and proud Angeleno. Larry is the former SVP and head of digital strategy for AT&T and WarnerMedia, where he lead the design and development of HBO Max and launched DIRECTV NOW. Before that, as Vimeo’s head of marketing, he doubled the company's revenue, taking it from a niche site for independent filmmakers to a subscription-based service. More recently, he served as Sr. Advisor for the Bloomberg 2020 presidential campaign.

A serial Black entrepreneur and CEO, Larry partnered with EGOT winner, business mogul and Black icon Whoopi Goldberg to create BLKFAM, the first and only Black-owned, Black-focused family streaming platform.

In 2022, he founded XStereotype, leading AI modeling and development firm, named Adweek’s 2023 AI Innovation of the Year and one of Fast Company’s Most Innovative Companies of 2024 – with clients including P&G, Johnson & Johnson, AmEx, Mastercard, Chipotle, Bob Evans, Fanduel, 3M, Dodge, Ram and more.